LinkedIn® offers a wide variety of posting options, allowing you to tailor your content to fit your message and engage your audience in dynamic ways. Whether you’re building a personal brand, sharing expertise or promoting a business, each format has unique benefits.
Here’s a breakdown of the key LinkedIn® post types and how they can work for you:
1. Text-Only Posts
These are perfect for sharing quick insights, personal stories or industry tips. The simplicity of text-only posts encourages readers to focus on your message, making it ideal for thought leadership and driving conversations. Plus, it’s easy to engage your audience with questions or calls to action that invite comments and discussions.
Benefit: Great for engagement and encouraging conversations through simplicity and clarity.
2. Image Posts
A picture is worth a thousand words and images on LinkedIn® can grab attention in a noisy feed. Whether it’s a chart, info-graphic or even a behind-the-scenes look at your work, visuals can help convey information quickly and memorably.
Benefit: Eye-catching and easy to digest; boosts engagement as users are naturally drawn to visuals.
3. Document/Carousel Posts
These multi-slide posts allow you to upload PDFs, showcasing content in a swipe-able format. They’re ideal for step-by-step guides, data-heavy reports or sharing detailed insights. Carousel posts are highly engaging and encourage users to spend more time on your post, as they scroll through each slide.
Benefit: Excellent for delivering detailed content in a digestible format; encourages prolonged engagement.
4. Video Posts
Following on from some of the other social media platforms LinkedIn® is now (2024) pushing heavily its short form, portrait video option. Referred to as ‘is one of the most engaging formats’ on LinkedIn®, video allows you to show your view in a relatable, human manner. Whether it's a quick tip, a behind-the-scenes look or sharing your expertise on a particular topic, video content builds a personal connection. Short-form videos (30-90 seconds) with captions work best (at the moment), grabbing attention quickly and conveying your message with impact.
Benefit: Highly engaging and personal; fosters stronger connections with your audience.
5. Polls
If you’re looking for immediate engagement and feedback, polls are a quick way to gather insights and opinions from your network. They also spark conversations and increase visibility as participants share their views.
Benefit: Great for engagement and gaining insights from your audience.
6. Articles
For in-depth thought leadership, LinkedIn® articles allow you to showcase your expertise with long-form content. Whether you are diving into trends, sharing a case study, or exploring a complex topic, articles are ideal for when you need more than just a quick post.
Benefit: Positions you as an expert and increases your authority on specific topics.
Each LinkedIn® post format has its unique strengths, allowing you to reach and engage your audience in a multitude of ways. By leveraging a mix of these options - text for simplicity, images for impact, videos for personal connection, and articles for authority - you can create a powerful presence that resonates with your network and drives meaningful engagement.
Please connect if you could benefit from a conversation with us about your LinkedIn® profile or strategies for on platform success.
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