LinkedIn® is a powerful business growth tool for B2B and B2C markets.
A strategic approach to connections unlocks its tremendous potential and can open opportunities, otherwise unavailable to companies.
Focus your invitations on:
Potential Clients or Customers
Connect with those who fit your target market. Personalise your request to show genuine interest & encourage engagement. Do not sell/’pitch slap’ in the first few messages – LinkedIn® etiquette demands ‘relationship & trust building’ as a basic base.
Industry Peers & Collaborators
Peers can offer partnerships, referrals & insights, boosting your visibility and credibility within your niche. Also connect with your competitors (if appropriate) & follow their company pages – this can offer invaluable market insight!
Decision-Makers
Target those with purchasing authority - this may require a little on-platform research as not all 'buyers' share the same professional title. Tailor your message to demonstrate your value and that you understand their pain-points - without involving them in anything that smells like a sales presentation.
Thought Leaders – locally & internationally
Engage with relevant influencers in your industry - by commenting on or liking their posts. Their network exposure can strengthen your brand’s authority and allow you extra exposure.
Active Users
Connect with those who post and engage regularly to amplify your content’s reach. We have previously discussed the LinkedIn® algorithms love for meaningful and engaging commentary on posts... and its willingness to extend reach for those involved.
Existing Customers
Maintain relationships with current clients to nurture loyalty and gain referrals. Word of mouth is one of the least expensive and most powerful marketing tools available.
Focus on Quality
Build a meaningful network by prioritising connections aligned with your business goals.
Strategic connections turn LinkedIn into a growth engine - fostering relationships, generating leads & enhancing your reputation.
Start slowly (you have a limited number of weekly connection invitations) & grow strategically.
Connect with us here or on LinkedIn® to discuss how we can assist you and your LinkedIn growth strategy www.linkedin.com/company/farrellfrancisconsulting
Comments