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The Importance of Personalising Your LinkedIn® URL

Establishing a strong professional presence online is essential for creating a successful personal brand. One simple yet impactful way to enhance your professional brand is by personalising your LinkedIn® URL. A customised URL not only reinforces your professional identity but also makes your profile more accessible and memorable to recruiters, potential employers, partners and clients.

A customised LinkedIn® URL transforms a generic string of numbers and letters into a clean, professional link.

Imagine two LinkedIn® URLs:  

The former is concise, professional and easy to remember, while the latter appears cluttered, impersonal and suggests little interest or dedication to your B2B or career growth strategies. By personalising your URL, you ensure it is a clean, straightforward reflection of your name.

Why Personalise Your LinkedIn® URL?

  1. Enhanced Professionalism: A customised URL, such as LinkedIn®.com/in/rachelafarrell, projects a commitment to maintaining a polished online presence. It shows you pay attention to detail and care about your professional presentation. It suggests you are proactive and serious about your career / business.

  2. Improved Searchability: A unique URL makes it easier for others to find you on LinkedIn®. Recruiters and potential employers can locate your profile with ease, facilitating faster connections.

  3. SEO Advantage: Search engines prioritise personalised URLs, making your profile more likely to appear in search results when someone looks for you by name. 


How to Customise Your LinkedIn URL

  1. Go to your LinkedIn profile.

  2. Click on “Edit public profile & URL” in the top right corner.

  3. Under “Edit your custom URL” on the right-hand side, click the pencil icon.

  4. Enter your desired URL and save.

  5. If your preferred ULR is not available, tweak your URL until LinkedIn® allows it.


Where to Use Your Personalised LinkedIn® URL

  • CV/Resume: Including your LinkedIn® URL on your CV or resume is a strategic move. It provides recruiters with direct access to your comprehensive professional background and endorsements, recommendations, supplementing the information on your CV.

  • Email Signature: Adding your LinkedIn® URL to your email signature ensures every professional email you send can potentially lead to a new connection. It’s a subtle but effective networking tool.

  • Networking / Professional Correspondence: Any correspondence with potential employers, partners or clients should include your LinkedIn® URL. This includes business cards and cover letters. It demonstrates your commitment to professional networking and makes it easier for them to learn more about you.

By personalising and using your LinkedIn® URL strategically, you enhance your professional image and improve your networking opportunities. For example, Rachel A. Farrell can elevate her online presence simply by adopting

Personalising your LinkedIn® URL is a simple yet powerful way to enhance your online presence. It projects professionalism, improves searchability, simplifies sharing, and strengthens your personal brand.

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