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  • Writer's pictureRachel Farrell

Mastering LinkedIn® Profiles: Your 24 / 7 Personal Brand Ambassador for Career Success

Updated: Feb 16

We have long farewelled the time when LinkedIn® was simply your digital CV holder. Today, it serves as a mighty ambassador, tirelessly championing your ‘personal brand’ out in the world. Whether you’re looking for fresh career options, a transformation through professional growth, applying for a position via a LinkedIn® job post or looking to connect with professionals within your desired sphere to learn from or simply entre their field of vision, LinkedIn® must be your ‘go-to’ companion. Mastering Linkedin® profiles - Why?

farrell francis consulting adelaide australia mastering linkedin profiles for individuals and companies

The LinkedIn Power Play for Job Seekers

LinkedIn®'s power lies in its unmatched ability to access a global array of employers, many of whom are not active on traditional job boards. LinkedIn® acts as your personal professional billboard, allowing you to promote yourself, on your terms and engage with your target audience, all for free. Here, you have direct access to executive leaders / employers (and recruiters acting on their behalf) who, if engaged with correctly, have the ability to help you to pivot or advance your career.

Moreover, your profile, when optimised, will enable those looking for what you have to offer, to find you, through the LinkedIn® search engine with the minimum of effort. Your profile is accessible 24 / 7 by professionals worldwide. You become searchable, visible, accessible, approachable and of interest to employers / potential collaborators / clients / recruiters. With these points in mind is no wonder that job seekers and employers are joining the platform in their hundreds of thousands each year.

Crafting a Profile of Distinction: Mastering LinkedIn® Profiles

A strategic approach to your LinkedIn® profile begins with authenticity. Your profile must mirror your professional identity, be honest, contain specifics relating to your achievements, past positions, education, volunteer work and desired future goals, while adding some elements of your personality. In addition, littering your profile with relevant and powerful keywords will ensure it appears in recruiter searches and thereby increase your chances of being presented with relevant / desired opportunities.

Precision in Targeting Your Audience

The optimisation of your profile involves more than a simple regurgitation of your well-crafted CV / resume. Your profile will facilitate connections with individuals who can advance your career by presenting you with suitable and impressive opportunities, which you may otherwise not have been aware of.

Your visibility on the platform is impacted considerably by having a ‘5-star rated’ profile along with the quality of your engagement with its members. Finding key voices within your desired industry / organisation / field, immersing yourself in their content, learning from and acknowledging their expertise, engaging in meaningful and valuable conversations, and growing our network with quality connections (rather than quantity) will together impress the LinkedIn® algorithm and improve your reach on the platform. These, as part of your LinkedIn® strategy, will promote you as an individual whom others will get to ‘know, like and trust’, while placing you at the forefront of employer’s feeds / talent searches.

In Conclusion

A well cultivated LinkedIn® profile will enable you to stand out in the eyes of your target audience, amidst a throng of alternative profile options. In addition, it will elevate your personal brand and present you as an engaging, professional option to those looking for individuals with your experience and skills. The potential of LinkedIn® in phenomenal.

Unlock Your LinkedIn® Potential. Elevate Your Profile With Our Professional Assistance.


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